Similar technologies may also be used, including pixels, tags, scripts, local storage and other technologies that store or access information on your device.

For convenience, this Policy generally refers to all of these technologies as "cookies".

2. How 247 Mode Uses Cookies

247 Mode aims to use only the cookies and similar technologies reasonably necessary to operate, understand and improve our website and services.

Depending on the features and third-party services enabled on our website, cookies may be used for the following purposes:

Strictly Necessary Cookies

These are required for the website or a service you have requested to function correctly.

They may be used for purposes such as:

Website security
Fraud prevention
Remembering cookie preferences
Form functionality
Maintaining sessions
Technical website operation

Where a cookie is strictly necessary to provide a service requested by you, we may use it without asking for consent.

Analytics and Performance

Analytics technologies help us understand how visitors use our website.

They may provide information such as:

Pages viewed
Traffic sources
Device types
General website usage
Website performance
Interactions with pages, forms or links

Where analytics technologies require consent under applicable law, they will only be activated after the appropriate consent has been provided.

Functional Cookies

Functional technologies may help provide additional website features or remember choices you make.

These may include:

Form functionality
Appointment-booking tools
Embedded services
User preferences
Customer communication tools

Some functional technologies may be strictly necessary while others may require consent depending on how they operate.

Marketing and Advertising

If 247 Mode uses advertising or marketing technologies, these may help us:

Measure advertising performance
Understand whether visitors came from particular campaigns
Measure conversions
Create advertising audiences
Display more relevant advertising
Understand how visitors interact with marketing campaigns

Where consent is required, these technologies will not be activated until you choose to accept them.

3. Framer

The 247 Mode website is built and hosted using Framer.

Framer provides built-in website analytics designed to measure information such as page views, traffic sources and visitor numbers.

At the date of this Policy, Framer states that its built-in analytics does not use cookies or persistent identifiers to track individual visitors.

As a result, Framer's standard built-in analytics does not itself require us to place analytics cookies on your device.

This may differ if additional third-party tracking or analytics services are added to the website.

4. HighLevel / GoHighLevel

247 Mode uses or may use HighLevel / GoHighLevel for services including:

Contact forms
Lead capture
CRM functionality
Appointment booking
Surveys
Customer communications
Marketing automation
Reporting
Lead attribution

HighLevel tools may be embedded within our website or connected to it through scripts and integrations.

Depending on the particular HighLevel features enabled, these technologies may store or access information on your device.

Where HighLevel or another connected service uses non-essential cookies or tracking technologies that require consent, we will seek the appropriate consent before activating them.

5. Third-Party Services

247 Mode may from time to time integrate third-party services into the website.

These may include providers of:

Analytics
CRM services
Advertising
Appointment scheduling
Maps
Video
Social media
Customer chat
Forms
Marketing automation

Examples may include services provided by:

Framer
HighLevel / GoHighLevel
Google
Meta
Microsoft
Other technology providers

Third-party providers may set their own cookies where their services are enabled.

Their processing of information is also governed by their own privacy and cookie policies.

6. Cookies We May Use

The exact cookies used on 247-mode.com depend on which services and integrations are active at the time of your visit.

The main categories are:

CategoryPurposeConsentStrictly NecessarySecurity, technical operation, form functionality and remembering privacy choicesUsually not requiredFunctionalAdditional website functionality and embedded servicesDepends on purposeAnalyticsMeasuring website usage and performanceRequested where requiredMarketingAdvertising, attribution, conversion measurement and audience buildingConsent required where applicable

Where a cookie preference tool is available, it may provide more detailed and current information about individual cookies, providers and durations.

7. Google Analytics and Other Analytics Services

247 Mode may choose to use analytics services in addition to Framer's built-in analytics.

For example, we may use services such as Google Analytics to better understand website usage and marketing performance.

Where such analytics services require cookies or other device storage that requires consent, they will only be enabled after you have provided that consent.

If we do not currently use such a service, references to it in this Policy should not be interpreted as meaning it is active on the website.

8. Advertising Technologies

247 Mode may in the future use advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads or similar services.

These platforms may use technologies such as:

Cookies
Tracking pixels
Conversion tags
Local storage
Similar identifiers

These technologies may be used to measure whether advertising leads to website visits, enquiries or other actions.

Advertising and behavioural tracking technologies requiring consent will not be intentionally activated before the appropriate consent has been provided.

9. Cookie Consent

Where required, 247 Mode will provide a cookie consent mechanism that allows you to make choices about non-essential cookies.

Depending on the technologies in use, you may be able to:

Accept all cookies
Reject non-essential cookies
Choose individual categories
Change your preferences later

Rejecting non-essential cookies should not prevent you from accessing the basic content of the website.

Some optional features may not work as intended if the relevant cookies or technologies are disabled.

10. Changing or Withdrawing Consent

Where processing relies on cookie consent, you may change or withdraw your consent at any time.

Where available, you can do this through the Cookie Settings or equivalent privacy controls on the website.

Withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

11. Managing Cookies Through Your Browser

Most browsers allow you to control cookies through their settings.

Depending on your browser, you may be able to:

View stored cookies
Delete individual cookies
Delete all cookies
Block cookies
Block third-party cookies
Prevent websites from storing cookies
Clear cookies when the browser is closed

Blocking all cookies may affect the functionality of some websites and services.

Please refer to the privacy or cookie settings provided by your browser for instructions.

12. Legal Basis and UK Cookie Rules

In the United Kingdom, cookies and similar storage and access technologies are primarily regulated by the Privacy and Electronic Communications Regulations 2003 (PECR) together with applicable data protection law.

Where consent is required, we aim to ensure that the choice is freely given, informed and based on a clear positive action.

Strictly necessary technologies may be used without consent where they are genuinely required to provide a service requested by the user.

13. EU Visitors

If EU or EEA rules apply to your visit, we aim to comply with applicable requirements relating to cookies, electronic communications and personal data.

Non-essential cookies that require consent will not be intentionally activated before the appropriate consent has been obtained.

Where consent is requested, you should be able to refuse or withdraw that consent without being unfairly disadvantaged.

14. Personal Data Collected Through Cookies

Some cookies and similar technologies may involve the processing of personal data.

Where this occurs, the information may include:

IP address
Device information
Browser information
Website interactions
Referral information
Unique identifiers
Advertising or campaign information

For more information about how 247 Mode processes personal data and your rights under data protection law, please see our Privacy Policy.

15. Changes to the Cookies We Use

The technologies used by 247 Mode may change as our website and services develop.

For example, we may:

Add or remove analytics tools
Introduce advertising platforms
Change CRM providers
Add appointment-booking functionality
Add new embedded services
Remove technologies that are no longer required

Where appropriate, we will update our cookie consent mechanism and this Cookie Policy to reflect material changes.

16. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect:

Changes to the website
Changes to the technologies we use
Changes to applicable law
Changes to regulatory guidance
Changes to third-party services

The latest version will be published on 247-mode.com and the "Last updated" date will be amended.

17. Contact

If you have questions about cookies, tracking technologies or privacy on the 247 Mode website, contact:

Peter Bresnen
Trading as 247 Mode

Email: switchon@247-mode.com

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