247 Mode — Legal
Privacy policy
Privacy Policy
Last updated: 13 August 2026
247 Mode respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how personal data is collected, used, stored and protected when you visit 247-mode.com, contact us, request an audit, book a call, become a customer, or otherwise interact with 247 Mode.
It also explains your rights under applicable UK and European data protection laws.
1. Who We Are
247 Mode is a trading name used by Peter Bresnen, operating as a sole trader.
For personal data collected and used for 247 Mode's own business purposes, the data controller is:
Mr Peter Bresnen, trading as 247 Mode
Email: switchon@247-mode.com
References in this Privacy Policy to "247 Mode", "we", "us" or "our" mean Peter Bresnen trading as 247 Mode.
247 Mode provides services including lead follow-up and nurturing, customer relationship management, business automation, appointment booking, database reactivation, reputation management and related services.
2. Data Protection Laws
Depending on where you are located and the nature of our relationship with you, our processing of personal data may be subject to:
The UK General Data Protection Regulation ("UK GDPR")
The Data Protection Act 2018
The EU General Data Protection Regulation ("EU GDPR")
The Privacy and Electronic Communications Regulations 2003 ("PECR")
Other applicable privacy and electronic communications laws
Where EU GDPR applies and the law requires us to appoint a representative in the European Union, we will provide the representative's details in this Privacy Policy.
3. Personal Data We May Collect
The information we collect depends on how you interact with 247 Mode.
Contact and business information
We may collect:
Your name
Business name
Job title or role
Email address
Telephone number
Website address
Business sector
Other information you choose to provide
Enquiry and sales information
We may collect:
Information submitted through forms
Audit requests
Appointment and consultation information
Messages and correspondence
Notes from conversations
Information about your current sales, marketing, CRM or lead-management processes
Information you provide about lead volumes, customer databases, booking processes or business systems
Publicly available business information
Where appropriate, we may obtain or analyse information that is publicly available, including:
Business website information
Google Business Profile information
Public ratings and reviews
Business directory listings
Public business contact information
Search-engine visibility
Local search information
Website performance information
Client information
If you become a customer, we may also process:
Account information
Contract information
Billing and transaction information
Service configuration information
CRM and integration information
Communications with us
Support requests
Records relating to the services we provide
Website and technical information
When you use our website, information may be collected automatically, including:
IP address
Browser type
Device type
Operating system
Referring website
Pages visited
Interaction information
Approximate location derived from technical data
Security, diagnostic and performance information
The exact information collected will depend on the technologies and services enabled on our website.
4. How We Collect Personal Data
We may collect information:
Directly from you when you complete a form
When you request an audit or assessment
When you book a call
When you contact us by email, telephone or another communication channel
When you become a customer
Through our website and connected services
From publicly accessible websites and business listings
From referral partners
From service providers
Through business-to-business prospecting where permitted by law
Where we obtain personal information from sources other than you, we will provide appropriate privacy information where required by law.
5. Why We Use Personal Data
Responding to enquiries
We may use your information to:
Respond to questions
Provide requested information
Contact you about an enquiry
Arrange consultations
Determine whether our services are suitable for your business
Our legal basis will normally be taking steps at your request before entering into a contract and/or our legitimate interests in responding to business enquiries and developing our business.
Providing audits and assessments
Where you request an audit or assessment, we may use information provided by you together with publicly available business information.
An audit may assess areas such as:
Website performance
Online reputation
Reviews
Google Business Profile
Local visibility
Business listings
Search presence
Our legal basis will normally be taking steps at your request and/or our legitimate interests in providing, demonstrating and improving our services.
Providing services to clients
If you become a client, we may process personal data to:
Set up and administer your account
Deliver contracted services
Configure systems and integrations
Provide automation and CRM services
Provide customer support
Manage our relationship with you
Communicate about the service
Process payments and maintain financial records
Our legal basis will normally be performance of a contract, taking steps before entering into a contract, compliance with legal obligations and, where appropriate, our legitimate interests.
Marketing and business development
Where permitted by applicable law, we may use personal data to:
Follow up on enquiries
Contact prospective business customers
Tell you about relevant 247 Mode services
Send business-related marketing communications
Re-engage previous enquiries
Maintain relationships with existing customers
Where consent is required, we will seek consent before sending marketing.
Where the law permits marketing without consent, we may rely on another appropriate lawful basis such as legitimate interests, subject to applicable electronic marketing rules.
You may opt out of marketing at any time by using the unsubscribe option provided in a communication or by emailing:
We may retain limited information on a suppression list after you opt out so that we can ensure your preference continues to be respected.
Website operation, security and improvement
We may process technical information to:
Operate our website
Prevent fraud and abuse
Maintain security
Diagnose technical issues
Understand website performance
Improve the website and our services
Our legal basis may include our legitimate interests in operating, securing and improving our business.
Legal and regulatory purposes
We may process information where necessary to:
Meet legal obligations
Maintain accounting and tax records
Respond to lawful requests
Establish, exercise or defend legal claims
Prevent misuse, fraud or unlawful activity
The legal basis may be compliance with a legal obligation and/or our legitimate interests.
6. Our Legitimate Interests
Where we rely on legitimate interests, those interests may include:
Operating and developing 247 Mode
Responding to prospective customers
Managing customer relationships
Improving our products and services
Protecting our systems
Preventing fraud and misuse
Conducting appropriate business-to-business marketing
Understanding how our website and services are used
Where required, we consider whether our interests are overridden by the rights, interests or freedoms of the individual concerned.
7. Email, SMS and Direct Marketing
247 Mode may use email, SMS, telephone and other communications as part of our own marketing and as part of services delivered on behalf of clients.
We aim to comply with applicable electronic marketing requirements, including PECR in the United Kingdom.
Where consent is legally required for electronic marketing, marketing will only be sent where appropriate consent has been obtained or another lawful exemption applies.
Marketing communications will identify the sender and provide an appropriate way to opt out where required.
Public availability of an email address or telephone number does not automatically mean that the individual has consented to receive electronic marketing.
8. Artificial Intelligence and Automated Systems
247 Mode may use artificial intelligence and automated systems to assist with activities including:
Enquiry handling
Lead follow-up
Appointment scheduling
CRM administration
Customer support
Producing audit information
Drafting communications
Workflow automation
Categorising or routing enquiries
Automation may be used to help businesses respond more efficiently, but it is not intended to remove appropriate human oversight.
247 Mode does not intend to make decisions about individuals solely through automated processing where those decisions would produce legal effects or similarly significant effects, unless such processing is lawful and appropriate safeguards are in place.
Where necessary, communications or decisions can be escalated for human review.
9. When We Act on Behalf of Clients
An important part of 247 Mode's services may involve processing personal data on behalf of our business clients.
For example, a client may use 247 Mode to help manage:
Leads
Customers
Enquiries
CRM records
SMS and email communications
Appointment bookings
Customer follow-up
Review requests
In these circumstances, the business client will generally determine why and how its customer or lead data is processed and will normally act as the data controller.
247 Mode may act as a data processor, processing that data on the client's documented instructions.
Where appropriate, our relationship with clients will be governed by a Data Processing Agreement or appropriate contractual data protection terms.
If your personal data is held by 247 Mode solely on behalf of one of our clients, you should normally direct privacy requests to that business. We will assist the relevant client with valid data protection requests where required.
247 Mode remains a controller for information it processes for its own purposes, such as its own billing, customer management, website enquiries and business administration.
10. Service Providers
We use third-party services to operate 247 Mode and deliver our services.
These may include providers of:
Website hosting and design
CRM systems
Marketing automation
Email
SMS
Telephone services
Artificial intelligence
Appointment scheduling
Cloud hosting
Analytics
Payments
Accounting
Security
Reporting
Current or potential providers include:
Framer
We use Framer to create and operate our website.
HighLevel / GoHighLevel
We may use HighLevel for services including:
Customer relationship management
Lead management
Forms
Surveys
Appointment booking
Email
SMS
Telephone services
Workflow automation
Reporting
AI-assisted functionality
We may add, remove or replace service providers as our business develops.
We only disclose personal data where reasonably necessary for the relevant purpose or where required or permitted by law.
247 Mode does not sell your personal data.
11. International Data Transfers
Some of the technology providers we use may process personal data outside the United Kingdom or European Economic Area, including in the United States.
Where an international transfer requires additional safeguards, we aim to use an appropriate lawful transfer mechanism.
Depending on the circumstances, these may include:
UK adequacy regulations
European Commission adequacy decisions
The UK International Data Transfer Agreement
The UK Addendum to approved Standard Contractual Clauses
European Commission Standard Contractual Clauses
An applicable data privacy framework
Another transfer safeguard recognised by applicable data protection law
You may contact us for further information about safeguards relevant to your personal data.
Email:
12. Cookies and Similar Technologies
Our website may use cookies and similar technologies.
Some technologies may be necessary for:
Website functionality
Security
Remembering user preferences
Other technologies may be used for purposes such as:
Analytics
Measuring website performance
Marketing
Advertising
Understanding how visitors use the website
Where applicable law requires consent before non-essential cookies or similar technologies are used, we will request that consent.
You can manage available choices through any cookie consent or preference controls provided on our website.
More information may be provided in our Cookie Policy.
13. How Long We Keep Personal Data
We retain personal data only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting, tax and regulatory requirements.
As a general guide:
Enquiries and prospective customers
We may normally retain enquiry information for up to 24 months after our last meaningful interaction, unless there is a legitimate reason to retain it for longer.
Marketing contacts
Marketing information may be retained while you remain engaged with 247 Mode or until you opt out.
Where you opt out, we may keep minimal details on a suppression list for as long as reasonably necessary to ensure your opt-out is respected.
Client records
Information relating to clients may be retained for the duration of the customer relationship and afterwards where necessary for:
Legal obligations
Tax and accounting requirements
Contract administration
Dispute resolution
Establishing or defending legal claims
Data processed for clients
Where we act as a processor, retention will generally be determined by our agreement with the relevant client and their instructions.
Technical and security information
Technical records may be retained for as long as reasonably necessary for security, fraud prevention, troubleshooting and system administration.
We may delete or anonymise information once it is no longer required.
14. How We Protect Personal Data
We use appropriate technical and organisational measures designed to protect personal information.
These measures may include:
Access controls
Authentication
Restricted user permissions
Reputable cloud infrastructure
Encryption where appropriate
Secure account management
Staff or contractor access restrictions
Monitoring and security controls
No internet-based system can be guaranteed to be completely secure.
15. Your Data Protection Rights
Depending on the circumstances and applicable law, you may have rights including:
Right of access
You may ask whether we hold personal data about you and request a copy.
Right to rectification
You may ask us to correct personal data that is inaccurate or incomplete.
Right to erasure
You may ask us to delete personal data where the applicable legal requirements are met.
Right to restriction
You may ask us to restrict how we process your personal data in certain circumstances.
Right to data portability
Where applicable, you may ask to receive certain information in a structured, commonly used and machine-readable format.
Right to object
You may object to certain processing based on legitimate interests.
You have the right to object at any time to the use of your personal data for direct marketing.
Right to withdraw consent
Where we rely on consent, you may withdraw that consent at any time.
Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.
Rights relating to automated decision-making
Where applicable, you may have rights relating to decisions made solely through automated processing that produce legal or similarly significant effects.
To exercise a privacy right, contact:
We may need to take reasonable steps to verify your identity before fulfilling a request.
Some rights are subject to legal conditions and exemptions and therefore may not apply in every situation.
16. Complaints
If you have concerns about how 247 Mode uses your personal information, please contact us first:
If you are in the United Kingdom, you also have the right to complain to the Information Commissioner's Office (ICO).
If EU GDPR applies to the processing of your information, you may also have the right to complain to the competent supervisory authority in the EU or EEA country where you live, work or believe a data protection infringement occurred.
17. Children's Privacy
247 Mode is a business-to-business service and our website and services are not directed at children.
We do not knowingly seek to collect personal data from children through our website.
If you believe that information relating to a child has been provided to 247 Mode inappropriately, please contact us.
18. Special Category Personal Data
247 Mode does not generally seek to collect sensitive or "special category" personal data through its own website or sales processes.
Please avoid providing sensitive information unless it is genuinely necessary.
Where we process special category information on behalf of a client, the client is responsible for ensuring that an appropriate lawful basis and any additional legal conditions for that processing are satisfied, while 247 Mode will process the information in accordance with its contractual obligations as a processor.
19. External Websites
Our website may contain links to websites or services operated by third parties.
247 Mode is not responsible for the privacy practices of third-party websites.
We recommend reviewing the privacy information of those organisations before providing them with personal information.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including where:
Our services change
Our technology providers change
Our data-processing practices change
Applicable laws or regulatory guidance change
The latest version will be published on our website.
Where appropriate, significant changes may also be brought to the attention of affected individuals.
21. Contact
For questions about this Privacy Policy, our use of personal information or your data protection rights, contact:
Peter Bresnen
Trading as 247 Mode
Email: switchon@247-mode.com